Andrei Lobach 

Director of Retail

Andrei's appreciation for wine began early, shaped by family and travel rather than formal training. A defining moment came in Rome, when his father offered him his first taste of Biondi Santi 1990 Brunello di Montalcino Riserva. That experience revealed a clear distinction between ordinary and truly great wine—an awakening that would stay with him and quietly influence his future path.

At the age of 13, he first met Alexander at school. On school evenings their shared love of ping-pong sparked an immediate connection and lasting bond. Although their paths diverged for a time after school, life eventually brought them back together—this time through a shared chapter of fatherhood following the births of their daughters.

Following his studies, Andrei founded an e-commerce business, gaining hands-on experience in building brands, understanding consumer behavior, and scaling operations in a highly competitive market. Working with international brands such as Sennheiser, JBL, Harman/Kardon and Panasonic further deepened his understanding of global markets and the importance of building trusted, long-term relationships across cultures and regions.

A later move marked a new phase in his career within the hospitality sector. There, he worked closely with an international clientele, gaining deeper insight into high-end service, discretion, and the nuances that define truly exceptional experiences. This period further refined his understanding of how quality, atmosphere, and personal attention shape lasting impressions.

Today, as he joins Amelie Switzerland, his focus returns fully to wine, guided by a clear and personal mission: to help people drink better wine. Drawing on his own formative experience with his father, he aims to create moments of revelation for others—moments when quality, origin, and craftsmanship suddenly become unmistakable. Through careful selection, education, and storytelling, his work at Amelie is driven by the belief that great wine should not intimidate, but inspire, elevate, and connect people to something genuine and enduring.